Many learning algorithms use a metric defined over the input space as a principal tool, and their performance critically depends on the quality of this metric. We address the problem of learning metrics using side-information in the form of equivalence constraints. Unlike labels, we demonstrate that this type of side-information can sometimes be automatically obtained without the need of human intervention. We show how such side-information can be used to modify the representation of the data, leading to improved clustering and classification. Specifically, we present the Relevant Component Analysis (RCA) algorithm, which is a simple and efficient algorithm for learning a full ranked Mahalanobis metric. We show that RCA is the solution of an interesting optimization problem, founded on an information theoretic basis. If the Mahalanobis matrix is allowed to be singular, we show that Fisher's linear discriminant followed by RCA is the optimal dimensionality reduction algorithm under the same criterion. Moreover, under certain Gaussian assumptions, RCA can be viewed as an ML estimation of the inner class covariance matrix. We conclude with extensive empirical evaluations of RCA, showing its advantage over alternative methods.